12 Powerful Examples of Social Proof to Boost Your Brand’s Credibility and Drive Conversions
Examples of Social Proof Social proof is incredibly versatile, and it can take many forms, each leveraging trust and influence to build credibility and drive conversions. Here are some of the best examples of social proof and how businesses can use each effectively: 1. Customer Testimonials – Example: Written or video testimonials from real customers […]
Stay Compliant: FTC Guidelines for Using Testimonials and Customer Reviews in Marketing
To ensure that testimonials comply with the Federal Trade Commission (FTC) guidelines, businesses must adhere to a set of key principles outlined by the FTC to avoid any deceptive or unfair marketing practices. Below is a comprehensive list of things to be concerned about and measures you should implement: 1. Truthfulness of Testimonials What to […]